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10 Brand New AI Tools You Can Use This Week
Luke Pruitt
May 15, 2025
In partnership with
Hey —
Here’s a quick breakdown of 10 fresh AI updates (all from the past ~2 weeks) that content creators should know about. These are tools or features built for video, image, or content workflows—and some of them are game-changers:
1. TikTok AI Alive
Turns static photos into animated Stories with motion, waves, sky movement, and sound—all within the TikTok app.
2. X (Twitter) Grok Ad Assistant
Grok now writes your ads for you. Drop in a link and it builds the full ad copy + creative suggestions instantly.
3. Meta’s Generative AI Ad Backgrounds
Upload a product shot and Meta auto-generates new visual backgrounds + layout ideas. Great for A/B testing ad creatives.
4. Adobe Firefly Web App
Now lets you generate images, 1080p videos, audio, and vector art all in one place—with commercial use included.
5. Runway Gen-4
The most consistent AI video model yet. It lets you lock subject appearance across clips, and keep cinematic flow end to end.
6. OpenAI gpt-image-1
OpenAI’s new image model via API. Accurately renders text inside images, and is already being integrated into platforms like Figma and Adobe.
7. Google’s Veo 2 / Imagen 3 / Chirp 3 Suite
New text-to-video (Veo), advanced AI voice generation (Chirp), and a hyper-realistic image editor (Imagen) all just dropped from Google.
8. Descript “Underlord”
An AI co-editor for podcasts and video. It removes filler words, suggests cuts, and helps script your content automatically.
9. Synthesia Bulk Personalization
Upload a spreadsheet → instantly generate 100+ personalized AI videos with names, details, and custom voiceover.
10. Midjourney V7
A new editor, seed control, and an --exp parameter to fine-tune complexity and style. Major upgrades in anatomy and realism too.
That’s everything I found most useful this week. If you’re building content with AI, this is the stuff that matters.
More soon,
Luke
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